ABOUT US

Enara collections are carefully curated keeping in mind the rich traditional heritage of Indian Arts. Each piece is meticulously designed to alchemise tradition in a way that it finds a well deserved place in any modern wardrobe.

Born out of a eureka moment, because of this seasonality these beautiful handmade products , were lost in a long and tired supply chain – which was full of  a very expensive string of middlemen. Who would exploit their buying power and eventually make these pashmina  suits exponentially expensive to the end consumer.

So now, on one hand pashmina suit lovers and patrons around the world were unable to access authentic products, and on the other artisans and manufacturers like us were unable to present our products directly to customers.

And that’s when we thought we are going to go digital.

You see pashmina suits are an emotional product - specially in India - there is a whole sort of nostalgia and charm that’s built into it. There are emotions involved when you wear it close to your skin, and there are emotions involved when you gift it to someone. Because an artist has worked patiently to create this wearable piece of art.

The making of pashmina suits, the sketching, the careful embroidering and decorating are simple pleasures in which senses are involved. Our goal at Enara is to glorify  this traditional art form and provide authentic luxurious products to all our patrons across the globe.